It’s IPL, which is ruling the box office all over India. From Politicians to Indian chief selector, IPL has managed to stay in headlines for the past month and drama doesn’t sound to cease yet. Recently in an interview to local media, Indian chief selector Kris Shrikkanth, has expressed his opinion, that performance of players in ipl live would be scrutinized and duly considered for players’ ticket to T 20 world cup later this year which is going to be staged in England. Many people, including election commission has expressed their opinion stating that, IPL is purely a entertainment fallacy and elections are far more important. But they have to look the other side of the coin that this second edition of IPL is going to incur expenses of five thousand crores, which can be a big boost to India’s economy and thereby contributing approximately .3 % of our country GDP. Advertising industry which is one of the biggest casualties for recession is banking on IPL, to regain its golden period and craze. Last year it’s estimated that Sony TV raked in around 350 crores revenue in advertising, which many experts feel is going to replicate into many folds this year. President and COO of Lintas media group feels that key advertisers in various sectors like telecom, real estates, consumer durables and auto are expected to get back to their spending ways only through IPL. IPL indirectly served and enriched many sectors last year. Bar industry and Television industry were raining in money because of IPL. It was said that Samsung electronics recorded increase of 85 % in its sales of flat TV and 30 % in sales of LCD TV because of live ipl. IPL authorities are already in negotiation with multiplex officials regarding a broadcast deal in theatres, which could well mean IPL is a true emperor in this April. Already many films like Sanjay Dutt’s movie under home banner o Ajay Dev Gan and few other language movies like Sarvam are rumoured to be postponed because of IPL muscle power IPL CEO, Sundar Raman issued a similar sentiment like other experts stating that, this year they are going to spend much more in advertising IPL, as the stakes are much higher compared to last time. Experts feel that because of elections and posters, cottage industry is said to be the greatest benefactor along with other ancillary industries, which can receive a huge boost. For those view IPL 2009 just as a entertainment fallacy, please don’t arrive into some conclusion before you leap properly.